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Affinity Trading is committed to safeguarding your privacy online. Please read the following statement to understand how your personal information will be treated as you make full use of the Affinity Trading web site.
Gathering of Information
Affinity Trading does not collect personally identifying information about any individual site user except when knowingly provided by such individual. For example, we will ask you for information when you register for any Affinity Trading product or service. You always have the option not to provide the information we request. If you choose not to provide the information we request, you can still visit most of the Affinity Trading web site, but you will not be able to access the subscription portion of our services.
Browser Level Information
Affinity Trading web servers automatically collect information about a site user's IP address, browser type and referrer by reading this information from the user's browser (information provided by every user's browser). This information is collected in a database and used--in an aggregated, anonymous manner--in our internal analysis of traffic patterns within our web site. This information is automatically logged by most web sites.
Most web site browsers automatically accept cookies, but you can usually change your browser settings to display a warning before accepting a cookie, or to refuse all cookies. However, if you choose to disable the receipt of cookies from our web site, you may not be able to use certain features of Affinity Trading.
Use of Information
Our primary goal in collecting user information is to enhance your experience on our web site. We achieve this goal by, among other things, providing interactive communications such as live trading rooms and emailing educational articles and company news to the e-mail address that you provide to us. To develop content targeted to your interests, we use aggregated user information to determine which areas of our web site users prefer based upon traffic to those areas. We do not track what individual users read, but instead how well each page or content area performs overall.
Affinity Trading may from time to time feature web based advertising. In order to attract and retain advertisers we use the aggregated, anonymous information that we gather (as well as information from third-party market researchers) to describe our services to partners and to assist our advertisers and sponsors to better understand our audience. We do not disclose personally identifying information about our users to these parties. However, any personally identifiable information provided by our users as part of an advertiser promotion online may be provided directly to advertisers.
Affinity Trading may also disclose information about our users when we believe, in good faith, that the disclosure is required by law.
When you are on an area of Affinity Trading that asks you for personal information, you are sharing that information with Affinity Trading as well as business partners and vendors providing payment processing and other services for Affinity Trading. If you do not want your information to be shared, you can choose not to allow the transfer of your information by not using that particular service. These parties may set their own cookies.
Please be aware that Affinity Trading sponsors, advertisers or web sites that have links on our site may collect personally identifiable information about you. The information practices of those parties and web sites linked to Affinity Trading are not covered by this privacy statement.